SafeAway✦

A 100% AI-generated spec ad for SafeAway travel insurance, creative directed by Daniela Krol. Cast, cars, coastline and all were built entirely with AI, imagining a retro-glamour Amalfi Coast getaway to picture what a SafeAway campaign could look and feel like. Delivered as a video ad and companion stills campaign, 2026.

The campaign targets young couples and spontaneous travelers who tend to book first and think later. Unlike families or older travelers, they are less motivated by fear-based messages about injuries or medical emergencies - they feel healthy, independent and almost invincible. What feels more immediate is losing the things their trip depends on: a phone, a bag, a wallet or the belongings they carry everywhere. Instead of warning them to be more responsible, the creative meets them inside the life they actually want - impulsive, wild, romantic and slightly reckless. “Live Big, Travel Covered” positions insurance not as a cautious administrative task, but as the invisible protection that allows them to live freely without overthinking every risk. That is what makes the idea effective - it sells responsibility without making the audience feel afraid, old or overly responsible.